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Delivering Bad News Well: Prepare, Be Clear, Be Kind

By Jeri Cartwright and Lisa Davis, Cartwright Communications

Layoffs. Disappointing earnings. Plant closings. Embezzlement. The way you communicate news of this ilk could make or break your career.

tags: business, marketing, communications, jeri cartwright, lisa davis
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The Art of The Message: Communicating the Truth of Your Brand

By Jeri Cartwright and Lisa Davis, Cartwright Communications

When we begin working with a client, the first thing we recommend is creating or revisiting their strategic messaging. We have heard more than a few moans, and witnessed some not-too-subtle eye rolling when we insist starting here, instead of immediately firing off a story pitch to the Wall Street Journal. Yes, we think it's that important.

tags: business, marketing, communications, jeri cartwright, lisa davis
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Tracy Aviary Fans Could Lose Big on Election Day

By Jeri Cartwright,

Tracy Aviary doesn't have the money to advertise its dire situation. Let me make the case for severely needed funding through Proposition I on tomorrow's ballot.

tags: community, jeri cartwright, politics, tracy aviary
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Economic Rumors in the Workplace: You Can Help Stop the Fear

By Jeri Cartwright, Cartwright Communications

Do it NOW. Talk to you employees. Tell them how your business has been affected by the current economic situation. Now is the time to head off inaccurate and highly charged rumors with transparent communication.

tags: business, jeri cartwright, workplace relations
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From TV Reporter to PR Pro

By Natalie Hollingshead

At least a handful of names have been given to public relations practitioners throughout the history of the profession. Among the most notable (or perhaps notorious) are spokesperson, publicist, spinmeister and flak.

tags: business, marketing, jeri cartwright, public relations
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