Omniture Conversion Benchmark Identifies Best Practices for On-Site Conversion

OREM, UT--(Marketwire - July 08, 2009) - Omniture, Inc., a leading provider of online business optimization software, today announced the immediate availability of The 2009 Omniture Conversion Optimization Benchmark, an Omniture Online Marketing Research Report. The survey is designed to offer online marketers best practices in on-site conversion and an opportunity to gain insight about how their online marketing efforts compare to industry peers.

"Industry research indicates that for every $92 spent online to acquire site traffic or build awareness, only $1 is spent to proactively convert this traffic," said Gail Ennis, SVP of Marketing, Omniture. "Advertisers are spending huge sums to get traffic to their sites and we have seen that by focusing on increasing conversion, online marketers can have a tremendous impact on the bottom line."

The survey provides instant feedback, helping online marketers identify strategies that can help increase conversion on their respective Web sites. After completing the survey, the marketer will receive a link to a PDF that includes the marketer's answers, the industry average and the overall answers to the survey. This information can be used to compare what other online marketers are doing to improve conversion on their site.

This survey focuses on conversion optimization, which is the process of monitoring conversion events on your Web site and identifying areas of weakness and strength. This survey will also help answer the following questions:

• What are the most effective testing variables?
• How are marketers using on-site search results to serve relevant content to customers?
• Which elements are most effective in improving conversion?

The survey is being conducted in collaboration with Marketing Experiments, an Internet based research laboratory that conducts experiments in optimizing sales and marketing processes. To take The 2009 Omniture Conversion Optimization Benchmark Survey and receive instant results about your industry's online marketing trends, please visit the survey page.