Utah Pulse - Marketing Featured Stories

Brand Evolution: Mike Bonifer

10-Nov-2008 09:24:29

Any good businessperson should be able to improvise. The best improvisers are good listeners. So says Mike Bonifer, author of Game Changers and co-founder of a company by the same name.

Brand Evolution: Stanley Hainsworth

09-Nov-2008 09:51:05

He’s overseen all of the creative aspects of Starbucks Coffee. He helped make Nike a global brand. Stanley Hainsworth, who now is the Chief Creative Officer of his own agency, Tether, says he likes to use branding to tell the story of a product.

Learning How to Market to Women Online

06-Nov-2008 08:18:12

Online marketers wish they could divine what women want. That wish may be granted for attendees at this weekend’s first-ever Startup Princess marketing retreat.

SNG PR Announces New Partners

06-Nov-2008 07:28:22

SALT LAKE CITY--(BUSINESS WIRE)--SNG PR today announced Rod Anderson and Tim Rush have become senior partners in the company to manage agency operations and lead business development opportunities.

Crowell Advertising Marketing and PR Thrives with Four New National Clients

05-Nov-2008 08:53:42

Crowell Advertising, Marketing and PR, a Salt Lake City-based marketing agency known for it’s numerous long term client successes has recently added four high profile and distinctive accounts to its portfolio.

PilmerPR Recognized by Chamber for Five Years of Sustainable Business Practices

23-Oct-2008 08:49:15

The Provo Orem Chamber of Commerce today named PilmerPR, LLC, the Home-based Business of the Year. PilmerPR received a Sen. Arthur Watkins award honoring business owners and community leaders at a ceremony at Utah Valley University.

Snapp Conner PR Announces New Headquarters; Appoints PR Veteran Cory Maloy as Senior Director

22-Oct-2008 09:39:46

SALT LAKE CITY--(BUSINESS WIRE)--Snapp Conner PR today announced its expansion to new headquarters, and appointed veteran PR professional A. Cory Maloy to the position of Senior Account Director as a key element of its ongoing strategic growth.

Snapp Conner PR Continues Growth in 2008 with Addition of 10 New Accounts

13-Oct-2008 09:07:03

SALT LAKE CITY--(BUSINESS WIRE)--Snapp Conner PR, Utah’s most progressive PR agency, today announced the addition of 10 new accounts: Wi5Connect, Klymit, Broadweave, Wendia North America, Corcoran Group, Lync.net, ProPay, DiskAgent, Kynetx and Fifty Studio.

Marketing Communications Agency Axis41 Recommits Headquarters to Downtown Salt Lake

06-Oct-2008 08:18:21

SALT LAKE CITY--(BUSINESS WIRE)--Marketing communications agency Axis41 today announced its move to the newly renovated New Yorker Building in the heart of downtown Salt Lake to match its revenue growth and expanding workforce.

DIY PR in a Web 2.0 World

02-Oct-2008 08:55:20

I recently checked Ebay for a set of drums, put an ad up on Craigslist for a new tenant in a property I own, checked what my friends were up to on Twitter and Facebook and, like I do everyday, read the days events on Google News. Notice a theme? It was all online!

From TV Reporter to PR Pro

28-Sep-2008 08:17:29

At least a handful of names have been given to public relations practitioners throughout the history of the profession. Among the most notable (or perhaps notorious) are spokesperson, publicist, spinmeister and flak.

Business Tip: Marketing in a Weak Economy: A Dozen Ideas

23-Sep-2008 08:19:13

1. Always think Marketing--Keep a file of good ideas, direct mail samples and great ads for future use or brainstorming.

Utah Advertising Federation Announces New Name and New President

08-Sep-2008 07:12:05

With its 100-year anniversary looming and membership topping 300, the Utah Advertising has announced its new name – the American Advertising Federation-Utah – and new President, Jeff Olsen.

SpectrumDNA, Inc. Taps Seth Levenson to Lead Product Marketing

01-Sep-2008 09:13:24

PARK CITY, Utah, Aug. 29 /PRNewswire-FirstCall/ -- SpectrumDNA, Inc., (http://www.spectrumdna.com/), a studio that develops social media applications and enterprises, announced today that it has brought in Seth Levenson to lead its product and service marketing efforts.

Women’s Business Center Offers Week of Marketing Workshops

01-Sep-2008 09:10:11

Businesses that struggle with marketing don’t last for long. The Women’s Business Center is offering a weeklong workshop to assist small and new businesses with their marketing plans. With a focus on understanding marketing basics, how to implement a marketing plan and how to make it successful, this workshop is open to any new, small or start-up, male or female business owner who wants a stronger organization.