InMoment announced that its board of directors has appointed Andrew Joiner as the company’s new chief executive officer. John Sperry, InMoment founder and CEO, will continue his work with the company as chairman of InMoment’s board of directors.

“We are excited to welcome Andrew to InMoment. Last summer we hit an inflection point with our innovation that opened a very different kind of opportunity for us,” said Sperry. “To achieve our full potential, we needed a distinguished software leader with fast-track growth experience. In Andrew, we’ve not only found that, but he also possesses deep expertise in the enriching and analysis of unstructured data, as well as customer experience. It is a unique combination. We have already accomplished amazing things at InMoment. With the technology and these changes, our future is unstoppable.”

Joiner brings extensive expertise in building global, market-leading, high-growth SaaS organizations. Prior to joining InMoment, Joiner served as worldwide head of the HP Software’s customer experience business, an ~$250 million independent software business of Hewlett Packard. Before that, he led the high-growth business unit within HP Autonomy, an ~$1.1 billion market leader in providing unstructured data applications and solutions, focused on customer experience and marketing technology. Joiner was acquired into Autonomy via ZANTAZ in 2006, having served as founder and CEO of Singlecast Technologies, a pioneer in unstructured data classification.

Customer experience is now the undisputed battleground where brands compete. Customer analytics, especially from unstructured data sources such as voice, email, video and surveys, answer the “why” of customer behavior, and are quickly becoming the key source of actionable intelligence driving successful customer experience. According to the analyst firm IDG, by 2020, 93 percent of all data in the digital universe will be unstructured.

With the launch of InMoment’s next-generation platform last fall, and the public announcement of Discover today, the company has a unique ability to transform traditional insights into customer experience intelligence — always-on, customer-sourced intelligence for the enterprise. (See InMoment Launches Discover, a First-of-Its-Kind CX Intelligence Tool.)

“I’ve worked at the intersection of unstructured data and software automation for a good part of my career, and helped many organizations tap into its massive potential,” said Joiner. “Most of the IT industry is ill-equipped to understand or leverage this type of data. InMoment has been relentless in introducing innovation to solve a whole new class of challenges not yet met by traditional customer experience vendors. As a result, the company has set itself apart with the unprecedented vision of transforming customer insights into something much more valuable — customer experience intelligence. I am excited to build on InMoment’s financial strength, technology and the market opportunity.”

InMoment is a portfolio company of private equity firm, Sorenson Capital. According to Ron Mika, Sorenson co-founder and managing partner, and member of the InMoment board of directors, bringing Joiner to Utah is a big win on many fronts. “The ability to attract talent of his caliber says something powerful about InMoment, as well as the local technology ecosystem. We look forward to working with Andrew to accelerate the growth of InMoment, and welcome him as a new and important voice in our state’s innovation leadership.”