Backcountry is pleased to announce that Pete LaBore, Chief Operating Officer of Backcountry, is joining Ski Utah’s 2017 Board of Directors. He will serve a three-year term expiring June 30, 2020.

“We are thrilled to have Pete LaBore join the Ski Utah Board of Directors,” said Nathan Rafferty, CEO/President of Ski Utah. “Backcountry is an influential Utah-based outdoor retail company that Ski Utah is proud to have a partnership with. With Pete joining the board we hope to strengthen this relationship and in turn continue to support and represent Utah’s $1.4 billion winter sports industry."

“I’m passionate about the outdoor industry and the Ski Utah mission to promote Utah’s ski and snowboard industry,” said LaBore. “I have been skiing since I was nine years old and continue to spend as much time as I can on the slopes with my wife and two sons, as well as occasional backcountry touring with colleagues and friends.”

As COO, LaBore manages Backcountry’s domestic and international Operations, Customer Service, Marketing and Merchandising teams. LaBore earned his B.A. in Mechanical Engineering from Iowa State University and his MBA in Strategy & Marketing from the University of Chicago's Booth School of Business.