Qualtrics announced that it has been awarded the winner of the 2018 CRM Service Leaders in the Enterprise Feedback Management (EFM) category by CRM Magazine for the second year in a row.

The 15th annual CRM Service Awards honor the leading vendors across nine customer service technology segments that have left an enduring mark on the industry in the past year. 

The Qualtrics Experience Management (XM) Platform™ is a single system of record for all experience data, also called X-data, helping organizations manage the four core experiences of business: customer, employee, brand and product experience. The XM Platform scored well in key areas, including depth of functionality, company direction and customer satisfaction. It was also recognized for its powerful, embedded analytics tools.

"We are honored to be selected again this year as the winner of the Enterprise Feedback Management category," said Ryan Smith, co-founder and CEO of Qualtrics. "This award is further recognition of the fact that in today's experience economy, the success or failure of an organization will be largely based on how well they do providing an incredible experience for their customers and employees, and whether they can create experiences with their products and brand."

Recipients of the CRM Service Leader Awards are determined through an extensive process and proprietary rating formula. The editors of CRM Magazine survey leading industry analysts and consultants for their impressions of the vendors' offerings, company direction, customer satisfaction and overall cost.

For more information about the Qualtrics Experience Management Platform, please visit https://www.qualtrics.com/experience-management/.