KT Tape announced today a new partnership with All-Star and Olympic gold medal basketball guard James Harden. He joins three-time Olympic gold medalist Kerri Walsh-Jennings as an official athlete endorser of the product.
Harden has worn kinesiology tape at various times throughout his career, but has been wearing it more consistently in the last two years as a way to prevent injury and relieve pain. He now wears KT Tape exclusively throughout the course of his training and often in basketball games on areas where he has an injury or feels he needs to keep healthy at any given time. He's worn it on his back, shoulder, neck and knee. By wearing the tape, Harden demonstrates the benefits of kinesiology tape for all athletes - from the professional basketball players like himself to the weekend warriors playing pick-up games at the gym.
"I've been a big fan of kinesiology therapeutic tape ever since I was introduced to it years ago as it's helped me stay competitive throughout the long NBA season when my body endures a lot of physical strains," said Harden. "Recently I was turned onto KT Tape and I could instantly feel the difference in quality on my body. By wearing KT Tape on injury prone areas, I feel like it decreases the chance of injury, and it also helps accelerate my healing while still allowing me to play my game without limitation."
KT Tape enhances athletic performance by preventing and treating common sports injuries, enabling athletes to perform their best. It is the first-ever kinesiology tape to come in pre-cut strips specifically designed for consumer use. It is the only solution that provides pain relief and support before, during, and after activity without restricting motion. KT Tape provides support and pain relief by interacting naturally with the body's neuromuscular systems, without chemicals or medication. KT Tape is designed to withstand sweat, strain and can even be worn in water while providing 24 hour relief per application.
"James Harden is an amazing competitor and a leader in his sport. He exemplifies principles of character and leadership both on and off the court," said Jim Jenson, Founder and Chief Marketing Officer at KT Tape. "KT Tape is proud to partner with James Harden."
More than 3.5 million sports injuries occurring each year, according to the University of Rochester Medical Center, KT Tape is used extensively by clinicians, Olympians, professional athletes and weekend warriors throughout the United States and worldwide to treat those injuries.
In addition to Harden and Walsh-Jennings as athlete endorsers, KT Tape signed a three-year deal in 2014 with the United States Soccer Federation (USSF) becoming The Official Kinesiology Therapeutic Tape Supplier of the U.S. Men's and Women's National Soccer teams. The tape was seen on the U.S. Men's National Team during the 2014 World Cup in Brazil, and will be worn by the Women's National Team this year as it competes in Canada during the 2015 Women's World Cup.