Cobalt Digital, designer and manufacturer of signal-processing technology for the broadcast television environment and a founding partner of the industry's openGear initiative, has chosen Wall Street Communications as its global content marketing agency of record.
Wall Street Communications will work with Cobalt Digital to promote its products in its primary markets of broadcast and sports while also raising awareness among organizations in government, education, corporate, and professional A/V markets.
"I've known most of the Wall Street Communications staff for many years and trust their abilities, judgement, and counsel to maximize Cobalt Digital's presence in the industry," said Bob McAlpine, executive vice president of sales and marketing at Cobalt Digital. "I appreciate the agency's track record, the caliber of companies they work for, and the overwhelming support they offer to assist with messaging, and I rely on them to offer direction and present opportunities that reach our target markets. I've grown with the Wall Street team in this industry, and they work like they're part of our company's marketing staff. I count on them, and they do not disappoint."
Of particular importance to Cobalt Digital are the agency's relationships with editors in South Asia, China, and Latin America -- geographic areas that have recently come into prominence for the company. Furthermore, Wall Street Communications will focus on promoting new products as Cobalt Digital continually adds to its product line.
"We go back a long way with Bob, having worked with him at two other companies that were ultimately acquired," said Sunny Branson, senior account director at Wall Street Communications. "Growing, forward-thinking organizations like Cobalt Digital are just the type of clients we seek out, and we look forward to helping them develop messaging and compelling content that will boost the visibility of their products and the value of their brand."