Love Communications announced adding a Content and Consumer Engagement Department to the full-service advertising, digital and PR firm. Veteran communications expert, Melanie McBride, formerly of Phoenix, Arizona, will be heading the newly-organized department.

“We’re so proud to have seen such tremendous growth since we first opened our doors in 1999, and we’re grateful to our clients who trust us to do their work, and our hardworking employees who deliver outstanding results on a daily basis” said Tom Love, president and founding partner of Love Communications. “The advertising industry has dramatically evolved over the past 16 years, and Love Communications had continued to evolve with it by adding a department dedicated to providing content marketing and social media opportunities for our clients. We’re very excited to bring aboard a pro such as Melanie McBride, to oversee the new department.”

McBride is a seasoned communications specialist with more than 20 years of agency, corporate and business ownership experience. She worked for multiple agencies in Utah and Arizona including McCann Erickson, Richter 7 and Moses Anshell. In 2004, McBride created and grew McBride Communications from start-up to acquisition by E.B. Lane, one of the largest full-service agencies in Phoenix. Her successes in business and communications were highly recognized in Phoenix. In 2014, McBride was ranked in the Top 50 Highest Ranking Women in Business by Arizona Republic for her work with E.B. Lane, now LaneTerralever. 

McBride brings to Love her combined experience of strategy, social media, public relations and marketing to lead the agency’s new department. Her primary role is to develop and direct the strategic implementation of content strategies that extend PR and advertising campaigns to further consumer engagement and customer experience.

“The dramatic changes in how people consume news and engage with brands demand that marketing agencies evolve as well,” McBride said. “Love recognizes the vast opportunities for connecting its clients with their customers. I’m honored to bring my expertise in leading this charge with the progressive and talented group at Love.”

According to Love partner Alan Reighard, Melanie will work with clients to develop engaging content marketing plans. “We are continually improving the ways we integrate owned, earned and paid media to more effectively connect with consumers and brand influencers. Melanie’s experience will be a big part of those efforts and we are excited to have her here” he said.

McBride’s industry experience includes hospitality and tourism, retail, healthcare, banking and more. She has worked with high profile clients such as Arizona Super Bowl Host Committee, Blue Cross Blue Shield, Stryker, Waste Management, Walgreens, National Bank of Arizona and American Cancer Society.