A survey released by Workfront and conducted by Harris Poll, found that 85% of marketers rate themselves as among the most productive in their office. Rating themselves far above their direct reports (67%), their managers (64%), their co-workers (59%), or company leadership (56%) with regard to productivity.
The survey was conducted online in July 2015 among employed adults who work at a company with 500 or more employees and work on a computer and collaborate with other people ("office workers") and including 207 employees who work in a marketing department ("marketers").
Additionally, the survey unveiled some of the interpersonal dynamics of working on a marketing team, with some clear points of conflict. Nearly all marketers (98%) indicate they experience conflict with other departments/groups/teams. Lack of communication/miscommunication (40%) and conflicting priorities (24%) are the two biggest reasons for cross-team conflict. Lost productivity is the biggest casualty of cross-team conflict (40%), followed by lost confidence in other teams (23%) and missed deadlines (17%).
"Marketers work with a variety of internal and external stakeholders on any given campaign, so when there isn't communication on, or visibility into, the work being done on a project, the results can be catastrophic and deadlines can easily be missed," said Joe Staples, chief marketing officer at Workfront. "By implementing work management tools, like Workfront, marketers have a single solution that allows effective management of the lifecycle of a project, complete visibility into the work being done, and elimination of communication barriers. More importantly it allows for teams to align with company priorities so that everyone is working on the right work at the right time so that deadlines are not missed."
Some other interesting findings from the 2015 Marketing State of Work Report include:
- I don't have time to actually work— Marketers spend less time than other departments performing their primary job duties (36% vs. 46%).
- Unnecessary distractions — 93% of marketers say one or more factors get in the way of doing work. The top offenders are "wasteful" meetings (64%) and excessive emails (61%). Other workers rated these at 57%, and 39% respectively. Additionally, marketers are far more likely than other office workers to cite excessive emails (61% vs. 39%) and excessive oversight (48% vs. 34%) as getting in the way of work.
- When does the week end? — 89% of marketers log into work/work email during the weekday and do so more frequently on the weekends compared to other office workers (85% vs. 71%). More than half log in every day during the workweek (56% and 52%, respectively). Marketers are more likely than other office workers to log in every weekend (52% vs. 38%).
- Always on the clock— The survey shows that those marketers who log into work/work email outside standard business hours do so primarily to get ahead of their work (52%) or because they feel they have too much work to do (37%). Nearly a third of marketers (32%) feel that it was expected at their company. According to the results, marketers are more likely than other office workers to cite working with global employees/employees in other time zones as a reason for working outside of standard business hours (33% vs. 16%).
While some of the survey results are discouraging, not all is bad in the world of marketing as these workers are feeling the love; 91% of marketers state they feel at least one person at work "has my back." Marketers feel that their boss listens to them (88%) and they feel empowered at work (75%). Marketers also feel their work is visible throughout their organization (87%).
Marketers feel that technology helps to improve productivity. More than 9 in 10 marketers who use email (91%) and access work information from anywhere (92%) say it has a positive impact on productivity, as do 8 in 10 or more of those who use mobile devices (88%) or project management software (80%) for work.
Workfront helps marketing teams stay productive by managing the full lifecycle of work, from initial request, prioritization and planning through coordination, delivery and measurement, into a single tool. By providing a single source of truth, teams are able to collaborate in the context of work, and gain complete visibility into the work that is being done. This eliminates the need for unnecessary status meetings and gives teams time back to be more productive.
To view the full report and to learn more about Workfront, visit: http://www.workfront.com/marketing-report-2015.