Intrepid, a Salt Lake-based strategic communication firm, earned four of the public relations industry's most prestigious honors at the Silver Anvil Awards in New York City.
Intrepid, in conjunction with the Utah Department of Transportation's Student Neighborhood Access Program (SNAP), was recognized in the categories of events, community relations, public service and brand/reputation management for developing a digital solution and accompanying PR campaign to engage parents in increasing the number of kids walking and biking to school in Utah.
"This campaign exemplifies our approach of connecting clients with their key audiences," Intrepid President Chris Thomas said. "We conducted research to better understand the attitudes and perceptions of mothers regarding their children walking and biking to school and then working with them designed a strategic program, including a smartphone app, to boldly engage in this important activity."
During the first year of the campaign, efforts fostered dramatic changes in behavior with Utah students and parents walking and biking 88,000 miles to school. More than 91,000 car trips were reduced, 37 million grams of CO2 emissions were saved, and app users burned nearly 9 million calories.
The four awards mark Intrepid's 7th Silver Anvil. Only 16 Silver Anvil awards have been bestowed to Utahorganizations in the 70+ year history of the competition.
Other companies and organizations that were awarded 2016 Silver Anvils include: REI, The Home Depot, Michelin, H&R Block, Starbucks, Universal Pictures, the U.S. Air Force, American Greetings and Pfizer.