The Utah Department of Health has selected Penna Powers as its new agency of record for its Utah Cancer Control Program.

The five-year contract coincides with the release of the UDOH and Utah Cancer Action Network’s Utah Comprehensive Cancer Prevention and Control Plan, “the largest formal effort to address the burden of cancer in the state of Utah,” according to Lynette Phillips, program manager for the UDOH Cancer Control Program.

The review committee commented that one of the reasons Penna Powers stood out and was selected was, “Penna Powers provided highly creative materials based on research and evidence-based strategies designed to change behavior.”

Penna Powers’ Social Change department will be leading out on the education and action campaigns for BeWise disease prevention and health promotion, breast, cervical and comprehensive cancer, radon and lung cancer, HPV immunization.

Selected for its science-based approach to behavior change, Penna Powers has been nationally recognized for its work with Zero Fatalities in Iowa, Nevada and Utah, UCAIR and Hold On To Dear Life.

Under the contract, Penna Powers will implement a statewide communication campaign comprised of broadcast, social, news, digital and outreach components to help Utahns locate and participate in the Utah Cancer Control Programs’ cancer prevention, screening and information services.