202 Communications today announced that it is providing public relations services to Viaccess-Orca, a leading global provider of content protection, delivery, and discovery solutions for the television industry. The agency recently supported all media relations activities for Viaccess-Orca at IBC2013 in Amsterdam, Sept. 13-17, including messaging, award nominations, and coordination of one-on-one meetings with members of the trade press and technology analysts.
"Viaccess-Orca is dedicated to resolving the key challenges facing content service providers, including the need for effective anti-piracy security, TV Everywhere (TVE), content discovery, and hybrid TV platforms," said Efrat Fenigson, senior director of marketing communications at Viaccess-Orca. "We have exciting developments in these areas and were looking for a public relations team that has strong relationships with members of the trade press and media to help tell our story."
Part of the Orange Group, Viaccess-Orca offers a comprehensive portfolio of end-to-end, engagement, and security solutions for broadcasters and content service providers. Relying on an integrated solution from Viaccess-Orca, service providers can deliver an engaging content experience securely and cost-effectively, on any IP-connected device.
"Viaccess-Orca is a visionary within the pay-TV industry, facilitating content service providers to shape the ultimate content experience anytime, anywhere, and on any device," said Carolyn Archambault, general manager at 202 Communications. "We look forward to developing and executing a cohesive communications message for the company to strengthen its profile worldwide."
Viaccess-Orca Chooses 202 Communications for Public Relations Services
- Written by PR Newswire