Lucid Software announced that its marketing team won three first-place UMA awards from the Utah Chapter of the American Marketing Association.
The Lucid Software team was honored with Best Content Marketing Campaign and Best in Tech. David Stauffer, Lucid Software's creative director, also won the Rising Star award, recognizing him as Utah's top marketer in the first five years of a career.
The Best Content Marketing Campaign award was given in acknowledgment of Lucid's Flowchart Fridays campaign. The ongoing campaign showcases the versatility of flowcharts through pop-culture-inspired infographics on themes ranging from Harry Potter to fantasy football. The campaign has driven more than 1.2 million visitors to Lucid's web properties to date and has been featured on Gizmodo and The Huffington Post.
"It's remarkable that something our team was doing just for fun has gained so much momentum and really found an audience," said Stauffer, who leads the team responsible for the campaign.
The Best in Tech award is a distinction granted to the best overall marketing work in a given industry. The award took into account Lucid's Flowchart Fridays campaign, as well as innovations in blogging, account based marketing, and more. Stauffer, speaking of the Best in Tech award, said, "As honored as I am to be recognized as a Rising Star, I am even more thrilled that the whole team was recognized with the Best in Tech award. There is no more deserving team in the industry."