Finch has won a major Google Premier Partners Award for Search Innovation 2017.
Google created The Premier Partners Awards to celebrate innovation and success in digital marketing. This comes after Finch won last year’s award for Google EMEA’s Best Shopping Performance of 2016.
This year, Google celebrated the “foresight, innovation, and dedication” of their Premier Partners by hosting a global awards program to “recognize and celebrate our top-performing Google Premier Partners for their contributions to digital marketing, product innovation, and client growth.”
To be allowed to participate, Google Premier Partners across the world had to submit regional entries in six digital marketing categories with only one winner in each category for each region. Finch won for Search Innovation in North America. Regional winners will go on to compete for Google’s global awards in September of this year.
Finch’s entry provided a case study highlighting their client Artisan Hardware, a premiere barn door and hardware manufacturer. This study showed the financial impact of growing the client’s business through their AdWords search campaign and an overall result of Artisan Hardware’s revenue increasing by 541%, while cost of sales reduced 62% in a year-over-year comparison. The account was managed using Finch’s proprietary technology and high-level consulting services to run an effective AdWords Search campaign for this client.
Artisan Hardware’s founder & CEO Chase Norton is quite pleased with the results he’s seen. He says that they “first started with Finch after cycling through a number of advertising firms that made big claims but delivered small results. Finch has been consistent and transparent from day one in an effort to increase sales and save money. They have been proactive in providing detailed analytics and strong performance metrics to make decision making easier for us. Ours has been a true and effective partnership.”
Finch CEO Bjorn Espenes feels that this is a “great honor,” and that it takes a great effort from the entire team to reach this high level of performance for Finch’s clients. He stated that the award illustrates their commitment to being forward-thinking, and always pushing the boundaries of digital advertising.
The global award winners will be announced at the Google Partner Summit in New York City on September 28, 2017.