Harmons' new online program will allow customers in select markets to visit harmonsgrocery.com and build personalized grocery lists and pick up items curbside at their convenience. Harmons expects to go live with its first locations in the first quarter of 2018 with additional stores coming online throughout the year.
Established in 1932, Harmons has built its foundation on the key values of integrity, community, tradition, innovation and quality. Harmons' commitment to customer satisfaction has helped to foster a vibrant foodie culture in the Utah market. The brand is trusted as Utah's neighborhood grocery with 17 locations and two more currently under construction. Harmons strives to exceed its customers' expectations on every level and this partnership with Unata will enable Harmons to better serve its customer base.
"Our team is what makes our in-store customer experience so unique and what sets us apart from other retailers," said Bob Harmon, Harmons Vice President for the Customer. "With our focus on moving toward a new digital experience, we recognize the importance of ensuring that our online presence is an extension of the in-store customer service experience. After seeing what Unata's platform is capable of, we are confident it will enable us to exceed our customers' expectations."
Harmons new digital platform will leverage Unata's award-winning UX design to create easier and faster user navigation. The new platform will also leverage Unata's proprietary personalization engine, using state-of-the-art machine learning algorithms to offer shoppers a 1-to-1 experience across every digital touchpoint. With this combination, Harmons will make online shopping and list building more convenient, efficient and personalized than ever before.
"We're thrilled to announce our partnership with Harmons, a long-standing, family-owned grocer with a focus on innovation and quality," said Brandon Carlos, Senior Director of Partner Success at Unata. "With Harmons' dedication to customer service and our commitment to a highly personalized experience, I'm confident that together, we'll provide an unparalleled level of service online."