For the sixth consecutive year, the Web Marketing Association has named Overstock.com a Mobile Web Award winner, honoring the retailer’s mobile app as the Best Retail Mobile Application of 2017.

The leading online home retailer’s iOS app was recognized for its many innovative and intuitive features, including its recently-added augmented reality (AR) feature.

The Web Marketing Association holds the Best Mobile Application awards as part of the annual Mobile Web Award Competition, which is the first and only industry-based award competition focusing solely on responsive mobile web and application development. Judging for the award focuses on outstanding achievement in mobile development while recognizing growth and creativity in the mobile application space.

“We’re proud that our mobile apps are continuing to lead development within the retail space,” said Amit Goyal, Overstock’s senior vice president of software development. “Customers using our apps have the full assortment and convenience of shopping on Overstock at their fingertips, helping to create a personalized and stress-free shopping experience.”

Overstock’s shopping app also received recognition in 2017 after introducing AR to the iOS version with September’s iOS 11 update. Customers can use AR within the app to view thousands of true-to-life-size 3D models in their own room, helping them to see exactly how products will fit in the space or match their existing style. This technology is changing the way consumers design their homes and purchase home goods.

Holiday shoppers can use Overstock’s to help them find the missing piece for hosting a perfect holiday event, or the perfect gift for a friend or loved one. Overstock will also help customers ensure their orders arrive in time for the holidays by providing clearly messaged shipping timeframes on product pages.

The ground-shipping cutoff date for customers to receive their purchases by Christmas is December 15, with expedited and overnight shipping options available for last-minute needs.