LINDON, Utah – In its ninth year, IdealShape, a Lindon-based seller of nutritional supplements, meal replacement shakes and self-hypnosis audio programs for weight loss, recently moved its home-based business to a 5,195-square-foot facility in Lindon.

The new location, at 921 West 500 North, will accommodate the company’s expanding product line and a padded inventory for a projected holiday sales hike. With its inventory now onsite, the company will be able to ship orders as soon as they are received from its online store. It will also open its store to international orders.

“We’ve just released a new audio hypnosis CD so our inventory is growing rapidly,” said David Meine, VP of Product Development and Technology. “We’re also gearing up for the holidays and into the New Year, which is the biggest time of the year for starting new fitness and weight loss plans,” Meine said.

David founded IdealShape with wife Carla Meine, CEO, in 2003. In its early stages the company primarily offered weight loss and nutrition seminars. Later, with the help of their son, Skyler Meine, who received a degree in exercise physiology from BYU, the Meines developed a neutraceutical product line and established an internet presence to make their products available to a wider audience.

In its new location the company will sell its products directly out of its warehouse in addition to its online store. “We hope this, along with our steadily increasing online sales, will allow us to continue growing our team,” Carla Meine said. The company added 4 new employees this year and expects to add to its staff again in 2012.

The company’s new warehouse also accommodates a pickle ball court for its 9 employees to use for exercise.

About IdealShape

IdealShape, based in Lindon, Utah, was founded in 2003 by entrepreneur Carla Meine and husband David Meine, a motivational speaker and certified hypnotherapist. The company produces a proprietary line of nutritional weight loss products, as well as teaching ‘brain training’ or self-hypnosis for weight loss through an audio series and free educational webinars. The hypnosis audio programs are available for purchase via CD or iTunes download. IdealShape products are tailored toward people who are overweight or obese, but can be used by anyone to aid their exercise or nutritional goals. For more information call 800-515-0896 or visit www.idealshape.com.