By following and engaging with influencers, startups can access a wider audience and potentially gain new customers.
Influencers can also provide valuable insights and advice on strategies and tactics, which can help startups better reach and connect with their target audience.
Also, influencers can serve as brand ambassadors and help to build credibility and trust for a startup. When an influencer endorses a product or service, followers are more likely to trust the recommendation and consider trying it themselves.
That can be especially valuable for startups which may not yet have a well-established brand or reputation.
By working with influencers, startups can leverage the influencer’s credibility and reach to build their brand and attract new customers. You can learn a lot of valuable information about this area by following experts in this area.
They will also help you use various tricks to improve the popularity of your brand from the beginning and how to implement different tools for improved efficiency.
For instance, Blogging can be a great way to generate more leads, as stated by Blogging, and there are even ways to start that quite fast and easily. Here are the best influencers that every startup should follow in 2024.
1. Neil Patel
Neil Patel is a well-known digital marketer and a co-founder of Crazy Egg, Hello Bar, and Quick Sprout.
He is known for his expertise in search engine optimization (SEO), content development, and conversion optimization.
Patel regularly writes on his blog, a go-to resource for digital marketers. He also has a YouTube channel where he shares practical tips and advice on promotion.
2. Gary Vaynerchuk
Gary Vaynerchuk, also known as GaryVee, is a serial entrepreneur, CEO, and digital marketer.
He is the founder of VaynerMedia, a full-service digital agency, and hosts the popular podcast “The GaryVee Audio Experience.”
Vaynerchuk is known for his no-nonsense approach to business and promotion and is a must-follow for any startup looking to make an impact in the digital world.
3. Rand Fishkin
Rand Fishkin is the co-founder of Moz, a leading provider of inbound promotion software.
He is an SEO expert known for his transparency and honesty in the industry.
Fishkin is active on social media and regularly shares insights and advice on his blog, SparkToro.
4. Aaron Orendorff
Aaron Orendorff is the founder of iconiContent, a content development agency. He is known for his expertise in creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Orendorff is active on social media and regularly shares insights and advice on this area.
The best thing about this person is that you will get a lot of content for free.
5. Jay Baer
Jay Baer is a customer service expert and the founder of Convince & Convert, a digital marketing consultancy.
He is the host of the popular podcast, “Social Pros,” and is the author of several books on digital marketing, including “Youtility.”
Baer is a must-follow for startups looking to improve their customer service and digital marketing efforts.
Keep in mind that the way how you communicate with current and potential clients can make a huge impact on your brand.
6. Mari Smith
Mari Smith is a social media expert and the author of “The New Relationship Marketing.”
She is known for her expertise in Facebook marketing and has worked with major brands to help them effectively use social media to connect with their customers.
Smith is active on social media and regularly shares insights and advice on social media strategies.
7. Neil Murray
He is known for his expertise in search engine optimization and social media marketing.
Murray is active on social media and regularly shares insights and advice on digital marketing.
8. Ann Handley
Ann Handley is a content expert and the Chief Content Officer of MarketingProfs. She is the author of “Everybody Writes,” a go-to resource for content marketers.
In addition, Handley is active on social media and regularly shares insights and advice.
9. Joe Pulizzi
Joe Pulizzi is an expert and the founder of the Content Marketing Institute (CMI), a leading provider of content marketing education and training.
In addition, he is the author of several books about this area, including “Content Inc.” and “Epic Content Marketing.”
Pulizzi is a must-follow for any startup looking to use content marketing to grow their business effectively.
10. Jeff Bullas
Jeff Bullas is a digital marketing expert and the author of “Blog, Inc.”
He is known for his expertise in social media and content marketing and regularly shares insights and advice on his blog and social media channels.
Bullas is active on various social media platforms and is a great resource for startups looking to improve their social media marketing efforts.
These are just a few of the many digital marketing influencers that every startup should follow.
From SEO to social media to content marketing, these experts have a wealth of knowledge and experience to share.
By staying up-to-date with their latest insights and advice, startups can gain a competitive edge and effectively navigate the ever-changing world of digital marketing.
The best thing about these people is that they share free content. That is especially the case with people who have YouTube channels since they don’t have to charge people for courses since they will make a profit from views on this platform.
In that matter, this is the best way to learn more about the right approach that you can use
to increase the popularity of your company, create a good website that will be attractive to visitors, choose the right campaign, start with the proper social media marketing, analyze the stats, and much more.
It is common for platforms to update from time to time, such as the changes on the algorithm that will require certain changes in the content as well, and you will find that on time by following these digital marketing experts.