Qualtrics announced the appointment of industry veteran and senior executive David Mingle to lead the company's automotive practice.

The world's leading automotive brands use Qualtrics to power their experience management feedback including industry luminaries Ferrari, Ford, General Motors, Maserati and Toyota. Mingle joins Qualtrics following more than a decade of driving customer experience programs and innovation at General Motors and Nissan North America.

Qualtrics Customer Experience™ is used by the world's most iconic brands to optimize the customer experience and make data-driven decisions that ultimately lead to more customers, reduced churn and increased loyalty. The best customer experience management programs track every meaningful interaction and analyze the data to close the gap between what customers expect and the experience being delivered. 

"Qualtrics has become the go-to source for experience management for the automotive industry. Automotive brands from around the world understand the tremendous impact of the Qualtrics Experience Management Platform™ on their business," said Zig Serafin, chief operating officer at Qualtrics. "David's knowledge and expertise leading customer experience programs at two of the world's largest and most recognized automotive brands will be a great asset to both Qualtrics and our customers."

In his new role, Mingle will help build the next generation of experience leaders in the automotive industry through executing comprehensive customer experience programs that drive business growth. 

"I am thrilled to be joining Qualtrics at a time of transformational change in the automotive industry when experience management has become mainstream," said David Mingle, vice president of global automotive industries at Qualtrics. "Together, we will empower automotive brands to build customer-centric cultures and business capabilities that close experience gaps and position brands to compete at the highest level for customer and brand loyalty."