We're extending the casual Friday concept to casual Monday through Friday all summer long -- from the waist down," said Tim Brown, Richter7 partner and summer attire activist.
Employees are urged to wear shorts, skirts or capris to work - anything but long pants.
On triple-digit temperature days, the award-winning advertising agency goes the extra mile to cool everyone down by bringing in ice cream treats. Additionally, Richter7 maintains a collection jar and fines employees 25 cents for wearing pants.
Richter7 encourages all who come through their doors to wear shorts - even clients.
"We've gone to client meetings in shorts and have gotten a variety of fun responses from executives in suits," said Tal Harry, Richter7 partner and shorts-wearer of seven years.
As employees beat the heat sans pants, the creative agency hopes to increase their ingenuity and wit, a trademark of Richter7, which has dominated ADDYs awards competition for more than a decade.
"We want to continually enhance a creative environment for all who walk our halls," said Brown. "The 'No Pants Policy' allows us to follow our mantra of disrupting the status quo - and have fun in the process."