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During its World Congress & 59th Annual Conference, the International Downtown Association recognized Downtown SLC Alliance with a Downtown Pinnacle Award for its work and initiatives related to Marketing & Communication.

The projects “I Am Downtown” and the “My Own Downtown” program was among 9 qualified entries in the category of Marketing and Communication. This category highlights plans or strategies that used, print, electronic media, or multimedia efforts to promote downtown and further the value of city centers.

“Our team is excited about this,” said Jason Mathis, Downtown SLC Alliance’s Executive Director. “So many good things are happening in Salt Lake City's downtown and it's awesome that people from other cities recognize that and voted to honor the Downtown Alliance with this award.”

“Downtown SLC Alliance’s project received this prestigious award for demonstrating excellence in downtown management”, said David Downey, IDA President and CEO.  “Each year the IDA Awards Jury honors the very best programs and projects in each category to recognize great work and most importantly to set the standard for best practice in our industry.  The “I Am Downtown” and “My Own Downtown” campaigns are a wonderful example for all downtowns to emulate.”