"Overstock.com was pleased to bring together the two powerhouses of Mike Ditka and Jim McMahon once again," said Overstock.com Co-President, Stormy Simon. "Coach Ditka portrays the same passion and excitement we feel about our business."
The thirty second spot has Ditka, McMahon and the Overstock.com price checkers addressing a room of reporters at a press conference. Ditka takes questions from the reporters and explains that Overstock.com checks its products for the lowest prices so the customer doesn't have to.
"Overstock.com is a big player in online shopping and a world-class operation. I'm only going to associate my name with that level of company," Ditka says. "It was a pleasure to work with the company and to be reunited with Jim McMahon."
As shown earlier in 2013 with the commercial starring Snoop Dogg (aka Snoop Lion) and his family, Overstock.com is reaching out to a diverse demographic with its brand. Simon commented, "Overstock.com's online shopping customer base spans a wide demographic. We're no longer appealing to just the middle-aged housewife. Our varied commercials demonstrate that."
The commercial was shot by Paul Dektor of The Cartel. It was shot on location in Chicago and edited in Los Angeles. It is currently airing on national television stations such as HGTV, ABC Family, USA Network, FX Channel and Spike.
The next commercial in the series will be a holiday spot also featuring the Ditka/McMahon pairing along with the Overstock.com price checkers. Additional commercials along this theme are planned for 2014.