Solutionreach announced the appointment of marketing strategist and communications expert, Tycene Fritcher, as senior vice president of marketing.

Fritcher will work to improve Solutionreach’s market positioning and accelerate its growth, further propelling the company into the ambulatory practice and acute care markets.

“We’re pleased to welcome Tycene to the Solutionreach team,” said Jim Higgins, founder and chief executive officer of Solutionreach. “Her deep understanding of the healthcare market, particularly the ambulatory sector, will be a strategic asset as we continue to build and strengthen relationships with our partners, clients and in turn, their relationships with their patients.”

Fritcher joins Solutionreach with more than 20 years of experience in both healthcare and marketing. Most recently, Fritcher was vice president of marketing at Nextech Systems where she set strategic direction for product marketing and communications to drive demand and lead generation. Prior to Nextech, Fritcher served as director of customer and media outreach at Vitera Healthcare, now Greenway Health.

“With added regulatory pressure and a shift in patient ‘buying' behaviors, providers need better ways to engage with their patients and improve the patient experience,” said Fritcher. “I’m excited to join Solutionreach at this pivotal point in the company’s history. Its solid reputation and impressive base of more than 25,000 practices is a testament to its market-leading position.”