Patrick O'Donnell, president of YESCO Outdoor Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame. 

Pat was honored by the association for his contribution to the growth of the out of home industry during a career that has spanned more than 35 years.  The announcement was made at the 2017 OAAA Geopath National Convention and Expo

Pat began his career in outdoor advertising with Donrey Media Group in Reno, Nevada in the 1980s.  He joined YESCO in 1985 and has been instrumental in growing and institutionalizing the outdoor media market for the company.  Today, YESCO Outdoor Media operates more than 2,000 traditional and digital outdoor advertising displays along major roadways in the Rocky Mountain West.

Additionally, Pat currently serves on the OAAA Board of Directors as Chairman of the Legislative Committee.  Pat also sits on the boards of Geopath and The Foundation for Outdoor Advertising, Research and Education (FOARE).