The Utah State Fairpark announced that it has named Kaysville-based mediaRif as its creative advertising agency of record.

Craig Nybo, chief executive officer and Creative Director for mediaRif, said the agency looks forward to continuing to collaborate with the Utah State Fair to “help keep the spirit of the Fair alive and well for all the families looking for real family value and entertainment right here in the heart of our great State.” According to Larry Nybo, chief technical officer of mediaRif, “It is with great pride that we get to continue our work with the Utah State Fair for the next several years. Our team understands their culture and is part of their audience. We love the Utah State Fair."

“We are honored to be selected by the Utah State Fair to continue our partnerships as its creative agency of record," said Ben Fuller, Director of Client Services and Strategy at mediaRif. “The Fair is near and dear to our hearts and we are looking forward to continuing to create campaigns that resonate with our fellow Utahns. We look forward to helping share the great variety of fun, food, and animals that are gathered in downtown Salt Lake every year for all of our entertainment and education."