Method Communications announced that co-founder Jacob Moon has been named general manager of its Salt Lake City office.
In this role, Moon will oversee the company's Salt Lake office, with a focus on building an outstanding corporate culture, generating revenue, fostering strong relationships and helping drive key strategic initiatives.
Since starting Method, Moon has played a leading role in setting the initial vision and strategic direction for the agency, resulting in it becoming one of the fastest growing agencies in the country, hitting $10 million per year in revenue in just six years. His ability to think critically and his deep understanding of the industry have benefited the agency and its clients, from high-level strategic positioning to day-to-day project management. As general manager, Moon will join Method's management team, reporting to CEO David Parkinson.
"When Jake and I launched Method in 2010, we set out to create a different kind of agency -- one that puts delivering meaningful results and true agency-client relationships above everything else," Parkinson said. "With Jake's leadership and our unique approach, we have grown to represent more billion-dollar brands than any other agency of our size, and we only expect this growth to continue."
In 2017, Moon was named among PRWeek's 40 Under 40, which recognizes PR pros that represent the next generation of industry leaders who are redefining the role of communications, PR and marketing. Prior to joining Method, Moon helped lead the public relations efforts for the billionaire Sorenson family and its portfolio of 30-plus companies. He was also previously the managing editor of Utah Business, the state's leading business publication, and several other publications under the Olympus Publishers umbrella.
"With tremendous clients, fantastic team members and a hardwired drive to succeed, Method stands to make even more waves in the agency world," Moon said. "I'm thrilled to take on an expanded role as general manager to help ensure we continue to achieve our goals."