NewQuest Properties, a commercial real estate company based in Houston, Texas, uses aerial imagery provider Nearmap for more accurate and current road information for infrastructure development, as well as to increase and enhance production of marketing materials.
Nearmap delivers up-to-date, high-resolution imagery to NewQuest, allowing assessors and brokers to see the most recent changes in roads and surrounding businesses.
Nearmap's high-resolution, timely maps have helped NewQuest brokers know exactly what to expect before even setting foot on site. With Nearmap, brokers know what the area looks like before they visit, reducing the time they spend on-site. Previously, the company had used outdated imagery, which was unable to keep up with the speed at which new developments were built, making it difficult for brokers to assess areas. Now NewQuest can be on top of all changes and make necessary adjustments for their clients.
“Nearmap helps us be much more efficient as we prepare to visit a site,” said NewQuest Broker Austin Alvis. “Before Nearmap, almost half of the sites we visited had out-of-date aerials. The growth in the area has been so fast that Nearmap helps us keep up with the changes in a developing area.”
Because aerial imagery is captured two to three times per year in each area, Nearmap's historical images show NewQuest clients changes in a development over the years and allow NewQuest to forecast continued growth for new projects.
NewQuest graphic designers are also producing marketing materials for current and prospective clients much faster, thanks to Nearmap's imagery. Instead of spending 45 minutes looking for the most updated map, that time is now devoted to incorporating Nearmap's aerial imagery directly into design software. This also means NewQuest employees spend less time drawing maps thanks to the high-resolution, timely aerial imagery provided by Nearmap.
"With Nearmap, we spend a lot less time on marketing materials than we did with other image providers," said Alvis. "We constantly use its clear, high-resolution images for our marketing materials.”
NewQuest Properties is a commercial real estate company based in Houston, Texas. With dozens of projects in Texas and Louisiana, NewQuest Properties maintains more than 12 million square feet of retail space.