Qualtrics announced its industry-leading platform CoreXM was named a 2020 gold winner by the Edison Awards in the Applied Technology category. Each year the Edison Awards recognize and honor the best innovations and innovators in the world.

CoreXM is the most complete and trusted insight solution on the market and allows any business professional to hunt down and eliminate broken experiences. It is infused with innovations that include AI-powered data quality checks, fully automated XM workflows, advanced governance controls, statistical and text analytics, and many others.

"We are honored to be recognized as an industry leader by the Edison Awards. CoreXM is the foundation of experience management (XM), and transforms the way organizations around the world deliver experiences to their customers and employees," said Kelly Waldher, executive vice president of CoreXM, Qualtrics. "Innovations found in CoreXM are changing the way organizations are able to listen, understand, and take action on the experiences that matter most."

For nearly 20 years, Qualtrics has served millions of experience management professionals in more than 100 countries and across almost every industry. Organizations can start their XM journey using CoreXM to tap into the right listening channels, gather critical insights, and enable action. From there, they can easily grow into more specialized XM disciplines—including customer, employee, product, and brand—to manage the full lifecycle of experiences across the four core experiences of business.

Among the nomination entries comprising the best products, services, and businesses in innovation for the year 2020, Qualtrics CoreXM was chosen as a winner by a panel of over 3,000 leading business executives from around the world.

"After a thorough review, the Edison Awards Judges recognize Qualtrics CoreXM as a game-changing innovation standing out among the best new products and services launched in their category," said Frank Bonafilia, Executive Director of the Edison Awards.