When leading educational technology provider Blackboard sought to enhance the experience it provides to its network of channel partners spanning 55 countries, five key reasons led them to choose the world's largest and fastest-growing pure-play Partner Relationship Management (PRM) leader Impartner's multi-award winning PRM software.

Blackboard Director for International Channel Marketing Jennifer Falnia outlined the key points in a new case study released today, which is available at this link.

The motivation for Blackboard to implement an advanced PRM solution was clear. "As a technology company, we wanted to ensure the experience we deliver our partners continues to match the sophistication of technology we provide to our end users," said Falnia. "We wanted to continue to elevate the ease of doing business with us by providing a platform for partners to access all their tools and information in one place – on any device, at any place, at any time. Plus, we wanted to make it easier to recruit new partners and for partners to co-market with us and register new deals."

In launching the search, Falnia said Impartner's name came up time and again as a recommended solution, and ultimately, Blackboard chose it for the following reasons:

  • Embedded integration into Salesforce
  • Speed of implementation
  • Strength of content management solution
  • Strong, off-the-shelf Marketing Development Fund (MDF) module
  • User licenses based on size of partner network, as opposed to per user

Already, in less than a year since deployment, Blackboard has seen tremendous traction with its new portal. "We've had thousands of log ins and downloads," Falnia said. "We look to our new portal as not only an enablement tool for our committed partners, but to attract new partners. We now have the infrastructure we need to accelerate sales with our partners. Impartner is a great solution for us."

To view the Blackboard case study, click here, and to view case studies of other leading corporations using Impartner PRM technology, click here.  Ready for a one-to-one demo of how Impartner can help you transform your partner program and increase revenue an average of 31 percent - click here.