Qualtrics announced it was named the top enterprise leader in the most recent G2 Grid Report for Customer Experience and Employee Experience. Its Research Core™ product was rated in the top 3 in its category. Qualtrics is the only experience management company listed as a leader in multiple categories.

G2 releases Grid and Index Reports that rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. Products in the report are ranked by customer satisfaction (based on validated reviews on G2) and market presence (based on market share, company size, and social impact).

Qualtrics' Customer Experience (CustomerXM™), Employee Experience (EmployeeXM™), and Research Core products are built on the Qualtrics Experience Management (XM) Platform™.  The XM Platform is a technology that organizations use to manage experience data (X-data™) and operational data (O-data™) to improve the four core experiences of business: customer, employee, product, and brand experience. More than 75 percent of the Fortune 100 use Qualtrics to power their experience management programs.

"People seek out great experiences and they reward the brands who provide them. In our ever-connected world, it's more important than ever to have a single system of action to power the experiences organizations provide to their customers and employees," said Mike Maughan, head of global insights at Qualtrics. "Qualtrics is the only experience management platform that makes it easy for organizations to listen at every meaningful touchpoint, understand what is happening and why, and then take action to improve every core experience."