Let me share the experience of one of my clients, told in his own words and demonstrating the incredible power of attitude in reaching goals and improving sales performance. This is what he said:
"I think there is little else in life that can take you more places than your attitude. It was December 19th and I had three more days to come up with, what seemed to me at the time, an impossible goal. A typical good month for me is around $40,000 in margin. I had to reach $78,000 to reach my yearly goal and to earn the incentive trip for my wife and me. Needless to say, I was feeling the pressure (especially from my better half). I had tried all month to find opportunities to help me meet my goal and still, by the 19th I had only $6,000 in margin. I had a lot of hopeful prospects in my pipeline, never the less; I was preparing myself for failure.
Another significant thing about the 19th of December, it was my coaching session. Needless to say, I was not looking forward to meeting with my coach. I kept trying to think of a way to tell him I wasn’t able to meet my goal and then prepare myself for feeling extra guilty because I didn’t. Well, when I met with him it was just the opposite. We started to talk about my opportunities and all those that could possibly close by the end of the month. I started to get excited. My coach seemed so confident that I could reach my goal that I actually believed that I could.
I left the coaching session with a whole new attitude. I was enthused about achieving my goal. With this whole new attitude, I started calling all of my prospective sales right away. As each opportunity presented its distinct set of challenges, I found that my attitude motivated me to find a way to work through them all. By the 23rd of December I had not only met my goal of $78,000 in margin, I had surpassed it by $19,350 dollars, all because of my attitude. I called my sales coach and told him that next year I would use my new found power and attitude to reach my goal much earlier and save myself the heart burn of trying to pull another rabbit out of the hat at the end of the year."
I have an anonymous quote hanging on the wall of my office that says:
“The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think, or say, or do. It is more important than appearance, giftedness, or skill. It will make or break a company…a church…a home. The remarkable thing is, we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past; we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is to play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% how I react to it. And so, as it is with you—we are in charge of our ATTITUDES.”
There is nothing in our lives that will have more influence on the success or failure of our activities than the mental impact of attitude. The great 19th century industrialist, Henry Ford is often recognized for saying, “If you believe you can, or believe you can’t, you are right!” One’s belief, or attitude, makes all the difference in the world, in the outcome or result of an action or goal. The outcome resulting from either a positive or negative belief is just as sure as the sun rising every morning, and setting every night. Be positive in your attitudes and beliefs, and enjoy the success that eludes those who doubt the power of this remarkable tool.